BLIZZARD ENTERTAINMENT sign with Megabrands

13 06 2011

MEGA BRANDS ENTERS INTO GLOBAL LICENSING PARTNERSHIP WITH
BLIZZARD ENTERTAINMENT
Mega Bloks Construction Sets Based on the Immensely Popular World of Warcraft® and
StarCraft® Game Universes to Debut in Summer 2012

MONTREAL – June 13, 2011 – MEGA Brands Inc. (TSX: MB) announced today that it has entered into a multi-year international licensing partnership with Blizzard Entertainment, a premier developer and publisher of entertainment software, to develop construction toys based on Blizzard’s popular Warcraft® and StarCraft® franchises.

Mega Bloks has achieved remarkable success translating gaming content into innovative and entertaining toys for kids and collectors alike. The first-ever construction toy sets from this partnership will be based on the iconic locations, characters, and vehicles from World of Warcraft® and StarCraft® II: Wings of Liberty™. The Mega Bloks licensed product offerings will make their retail debut worldwide in Summer 2012.